ballet folklorico nohpalli

Client: Ballet Folklorico Nohpalli Dance Company

Objective: I developed a visual identity for Ballet Folklórico Nohpalli, a dance company dedicated to preserving and celebrating the rich traditions of Mexican folk dance. Inspired by the resilience and cultural significance of the nopal cactus, the brand reflects both the vibrancy and strength of folklórico dance.

art direction

The logo design incorporates organic, flowing elements reminiscent of folklórico skirts in motion, paired with sharp, structured details that echo the silhouette of the nopal plant. A bold yet elegant color palette—featuring deep greens, warm reds, and golden hues—draws from traditional Mexican textiles and natural desert landscapes. By blending tradition with modernity, motion with structure, and custom patterns with bold visuals, the Ballet Folklórico Nohpalli branding captures the soul, strength, and artistry of Mexican folk dance in a way that feels both timeless and contemporary.

This identity captures the energy, grace, and heritage of Ballet Folklórico Nohpalli, ensuring a striking and meaningful presence across digital and print materials.